100% REAL CANE SUGAR AVAILABLE #1 BAR-GUN DISPENSED ENERGY DRINK IN NORTH AMERICA 80MG ACTIVE NATURAL TAURINE + B-VITAMIN MATRIX SUSTAINABLE ECO-BAG-IN-BOX SYSTEM SAVES 85% PACKAGING WASTE 100% REAL CANE SUGAR AVAILABLE #1 BAR-GUN DISPENSED ENERGY DRINK IN NORTH AMERICA 80MG ACTIVE NATURAL TAURINE + B-VITAMIN MATRIX

The Alpha Of Nightlife Since 2001

Uncage
The Beast.
Command Night.

Engineered for relentless bar mixology, high-octane venues, and champions who refuse to throttle down. Authentic flavor, instant dispenser flow, zero compromises.

Discover Flavors Our Story →

Bar-Gun Leader

85%

Less Waste

20K+

Top Venues

Iconic Formulation

Original Roar 16oz & Fountain

Taurine, Glucuronolactone, Inositol, and pure vitality that never crashes.

SERVED ICE COLD 100% RECYCLABLE

MAX
POWER

Pouring in elite nightclubs, music festivals & gaming lounges nationwide

LAS VEGAS STRIP • MIAMI ULTRA • AUSTIN ACL • NYC ROOFTOPS • LA REVEL

Section 01 // The Heritage

Born Behind
The World's Busiest Bars.

Founded with a fearless vision in 2001, Roaring Lion Energy Drink disrupted an industry dominated by expensive tiny cans. We saw bartenders drowning in aluminum clutter and patrons overpaying for flat mixes.

Roaring Lion pioneered the revolution: packaging authentic, world-class European energy drink formula into commercial bar-gun fountain systems. By utilizing Bag-in-Box (BIB) technology, a single 3-gallon box eliminates over 380 aluminum cans, cuts warehouse footprint by 85%, and guarantees hyper-chilled carbonation with every pull of the trigger.

✦ Premium Ingredients

Natural cane sugar, medical-grade taurine, glucuronolactone and therapeutic B-complex vitality.

⚡ Zero Speed Loss

Dispenses at 4x the speed of popping cans. Eliminates bar trash and cuts guest wait time in half.

23+ Years Dominating On-Premise

ZERO Compromises on Taste

Section 02 // Product Ecosystem

The Weaponry.

Whether poured through high-speed draft towers or snapped open in 16oz aluminum, every drop is calibrated for maximum palate impact.

FLAGSHIP 12oz / 16oz / BIB

Roaring Lion Original

Crisp, tart, and balanced with natural cane sugar. Formulated specifically to complement premium spirits without muddying the cocktail profile.

Caffeine: 80mg / 8.4oz Classic Crisp

ZERO CALORIE 12oz / BIB

Roaring Lion Zero Sugar

Zero carbs, zero sugar, zero crash. Engineered with pure sucralose for an impeccably clean finish that leaves zero chemical aftertaste.

Calories: 0 Ultra Crisp

HOSPITALITY ONLY 1-Gal & 3-Gal BIB

Commercial Fountain BIB

Direct connection to Wonder Bar, Schroeder, and Multiplex bar guns. Delivers instant 5:1 ratio carbonated energy at 1/3 the cost of cans.

Yield: ~384 Servings High Margin

Section 03 // Barcraft Chemistry

Master The Pour.

Why do world-champion mixologists specify Roaring Lion over legacy canned drinks? Because our proprietary acid-to-sugar balance amplifies botanical notes instead of burying them.

SIGNATURE HIGHBALL

The Apex Predator

Vodka (Ketel or Grey Goose)2.0 oz

Roaring Lion Original4.0 oz

Cold-Pressed Lime Juice0.5 oz

Thai Basil & JalapeñoGarnish

"Sharp, crisp, exhilarating warmth that carries through the whole set."

NEO-TROPICAL

Savannah Solar Flare

Blanco Tequila or Mezcal1.5 oz

Passion Fruit Puree1.0 oz

Roaring Lion Zero SugarTop Off

Smoked Sea Salt RimPrep

"Agave smoke cut sharply by effervescent citrus carbonation."

SPEED POUR

Lion Bomb 2.0

Jägermeister Herbal Liqueur1.5 oz

Ice Cold Roaring Lion Fountain4.0 oz

Shot Drop ReactionInstant

Pour TimeUnder 4 sec

"The staple of midnight rushes that generates $15K ring-outs per evening."

Section 04 // Bio-Functional Engineering

Pure Neural Drive.
Zero Chemical Crash.

Every can and fountain batch of Roaring Lion is calibrated to clinical ratios. Unlike jittery ultra-caffeinated concoctions, our formulation provides sustained vigilance, heightened reaction time, and razor-sharp executive focus.

Pharmaceutical-Grade Taurine (1,000mg)

An essential amino acid that regulates cellular hydration, calms cardiac jitter, and boosts neuro-muscular twitch speed.

Glucuronolactone & Inositol Complex

Natural metabolites synthesized by the liver to accelerate glycogen synthesis and eliminate metabolic waste during physical strain.

B-Group Fortification (B3, B5, B6, B12)

Direct enzymatic cofactors that convert carbs into clean adenosine triphosphate (ATP) without adrenal exhaustion.

Supplement Facts

Serving Size: 1 Can / 8.4 fl oz (250ml)

Amount Per Serving % Daily Value*

Calories 110

Total Fat 0g 0%

Sodium 200mg 8%

Total Carbohydrate 27g 10%

Total Sugars 27g (Real Cane Sugar) 54%

Niacin (Vitamin B3) 100%

Vitamin B6 250%

Vitamin B12 80%

Active Taurine 1000mg †

Natural Caffeine 80mg †

*Percent Daily Values are based on a 2,000 calorie diet. †Daily Value not established. Not recommended for children or pregnant women.

Section 05 // Field Dispatches

Latest Roar.

Stay up to date with nightlife industry trends, partner venue rollouts, and new packaging launches.

SEP 18, 2025

The Economics of On-Premise Dispense vs. Cans

How top tier high-volume resort pools generate an extra $42,000 in gross beverage margin per quarter by ditching aluminum cans for high-speed draft energy.

AUG 04, 2025

Sustainable Hospitality: Cutting 85% Carbon Footprint

The Bag-in-Box initiative removes tons of corrugated cardboard, single-use shrink wrap, and haulage emissions from national festival tours.

JUN 29, 2025

Craft Mixology With High-Taurine Natural Energizers

Award-winning bartenders share three unexpected aperitivo combinations blending bitter liqueurs with clean cane-sugar effervescence.

Hospitality & Commercial Accounts

Ready To Upgrade Your Venue's Pour?

Join over 20,000 bars, clubs, concert halls, and casinos. Get free equipment hookups, direct distributor routing, and unmatched cost-per-ounce profitability.

Uncage The Beast. Command Night.